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What Happened at Cannes: AI, Creative Effectiveness, & The Work That Won
I’m wrapping up the week at Cannes Lions International Festival of Creativity. This week was a wonderful clash of things that are parts of this...
3 min read
How to Make Your Media Spend Work Harder in a Down Market
There is solid research that tells advertisers to spend during a recession. Whether advertisers can take that advice or not, one thing is for...
3 min read
Why You Need a Data-Driven Creator Strategy
While at Cannes Festival of Creativity, we had the pleasure to sit down with a number of brand and platform changemakers from across the advertising...