EBR: The Future of AI in Advertising: Scaling Authenticity & Relevance with Creative Data

Read the full The European Business Review article here: The Future of AI in Advertising.

In this article,  the transformative role of creative data in generative AI-driven advertising takes center stage. Vidmob's Meg Haley delves into how creative data is reshaping the future of marketing, enabling brands to scale authenticity, relevance, and effectiveness like never before.  She discusses how brands can leverage creative data to improve gen AI outputs to consistently create content that is on-brand and resonates deeply with their audiences.