Adweek: Vidmob and Objective Platform Announce Strategic Partnership

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In Adweek’s article, Vidmob and Objective Platform Announce Strategic Partnership, the piece highlights how Vidmob and Objective Platform are redefining marketing measurement by integrating creative data into Marketing Mix Modeling (MMM). The press release explores how this collaboration enables brands to quantify, benchmark, and optimize creative quality alongside media performance. For a global CPG brand, the impact was clear—high-quality creatives drove a 36% lift in Top of Mind Awareness and increased sales by 28% on TikTok; as well as improved Brand KPIs by 20%  and boosted sales by 12% on Meta. With AI-powered creative data enhancing MMM, brands can now make smarter, data-driven decisions.