Performance Marketing World: How AI is Changing Heinz's Marketing
Published October 30, 2023Go to Performance Marketing World's article: How AI is Changing Heinz's Marketing.
Performance Marketing World : Jan 3, 2023 10:45:00 AM
Published January 3, 2023
Go to Performance Marketing World's article: Tech Stack Massacre, Programmatic Posters, and 18 Marketing Predictions for 2023.
In Performance Marketing World's article, Tech Stack Massacre, Programmatic Posters, and 18 Marketing Predictions for 2023, the piece presents key trends and predictions for the marketing industry in 2023, covering topics like tech stack optimization, the rise of programmatic out-of-home advertising, and AI-driven personalization. It emphasizes the need for marketers to streamline their tech stacks and adopt programmatic strategies, highlighting the potential of these shifts to enhance efficiency and engagement.
The article also provides insights on evolving practices, helping marketers prepare for the technological and strategic changes anticipated in the year ahead. By focusing on these predictions, brands can stay competitive and leverage new opportunities in the digital marketing landscape.
Published October 30, 2023Go to Performance Marketing World's article: How AI is Changing Heinz's Marketing.
Published August 1, 2022Go to Performance Marketing World's article: “Tough conversations in the boardroom: CMOs fight to hang on to marketing...
Published August 1, 2022Go to Performance Marketing World's article: “Tough conversations in the boardroom: CMOs fight to hang on to marketing...