Performance Marketing World: “CMOs need clear line of sight on global media data to make informed decisions on cuts” – 10 marketing leaders talk possible ad spend contraction

Performance Marketing World : Aug 2, 2022 11:45:00 AM

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Performance Marketing World: “CMOs need clear line of sight on global media data to make informed decisions on cuts” – 10 marketing leaders talk possible ad spend contraction

Published August 3, 2022
Go to Performance Marketing World's article: “CMOs need clear line of sight on global media data to make informed decisions on cuts” – 10 marketing leaders talk possible ad spend contraction. 

In Performance Marketing World's article, “CMOs need clear line of sight on global media data to make informed decisions on cuts”, ten marketing leaders discuss the need for CMOs to access transparent, global media data to navigate potential reductions in ad spend. The article emphasizes that clear data access enables CMOs to make strategic budget decisions without sacrificing campaign effectiveness.

The leaders also highlight the importance of cross-departmental collaboration to align marketing strategies with overall business objectives, ensuring that data-driven decisions optimize ad spend for maximum impact.
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Performance Marketing World: “Tough conversations in the boardroom: CMOs fight to hang on to marketing budgets” – 25 marketers on the state of the industry ahead

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Published August 1, 2022Go to Performance Marketing World's article: “Tough conversations in the boardroom: CMOs fight to hang on to marketing...

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Performance Marketing World: “Tough conversations in the boardroom: CMOs fight to hang on to marketing budgets” – 25 marketers on the state of the industry ahead

Performance Marketing World: “Tough conversations in the boardroom: CMOs fight to hang on to marketing budgets” – 25 marketers on the state of the industry ahead

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Published August 1, 2022Go to Performance Marketing World's article: “Tough conversations in the boardroom: CMOs fight to hang on to marketing...

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