Performance Marketing World announces Vidmob has appointed Rob Rakowitz as its new Head of Marketing, signaling the company’s commitment to driving innovation in creative data and marketing...
Published February 1, 2024 Go to Performance Marketing World's article: Super Bowl LVIII Preview: AI Calling Plays, Brand vs. Celebrity, Avoiding Hail Marys.
Published October 30, 2023 Go to Performance Marketing World's article: How AI is Changing Heinz's Marketing.
Published August 25, 2023 Go to Performance Marketing World's article: Tech Tracker: Meta gives SMEs AI power-up; WeChat monetises video channels.
Published January 3, 2023 Go to Performance Marketing World's article: Tech Stack Massacre, Programmatic Posters, and 18 Marketing Predictions for 2023.
Published September 20, 2022 Go to Performance Marketing World's article: Sustainability, Cookies, and Recession: A Time of Challenge and Change Reflected at DMEXCO.
Published August 3, 2022 Go to Performance Marketing World's article: “CMOs need clear line of sight on global media data to make informed decisions on cuts” – 10 marketing leaders talk possible ad...
Published August 1, 2022 Go to Performance Marketing World's article: “Tough conversations in the boardroom: CMOs fight to hang on to marketing budgets” – 25 marketers on the state of the industry...
Published August 1, 2022 Go to Performance Marketing World's article: “Tough conversations in the boardroom: CMOs fight to hang on to marketing budgets” – 25 marketers on the state of the industry...
Published June 27, 2022 Go to Performance Marketing World's article: Postcards from Cannes: 15 performance marketers on why data is crashing the creativity party.
Published May 25, 2022 Go to Performance Marketing World's article: "We have costs to bear": Eight performance marketers on GDPR's anniversary.
Published March 15, 2022 Go to Performance Marketing World's article: Data meets design: VidMob's creative automation reduces ad testing costs for brands.
