Performance Marketing World: “Tough conversations in the boardroom: CMOs fight to hang on to marketing budgets” – 25 marketers on the state of the industry ahead

Published August 1, 2022
Go to Performance Marketing World's article: “Tough conversations in the boardroom: CMOs fight to hang on to marketing budgets” – 25 marketers on the state of the industry ahead. 

In Performance Marketing World's article, “Tough conversations in the boardroom: CMOs fight to hang on to marketing budgets” – 25 marketers on the state of the industry ahead, 25 marketing leaders discuss the challenges and strategies for maintaining marketing budgets amid economic uncertainties. They emphasize the importance of demonstrating clear ROI and aligning marketing initiatives with business objectives to secure funding. The article highlights the need for CMOs to effectively communicate the value of marketing investments to stakeholders, ensuring that marketing remains a priority even during financial constraints.

The article also details various approaches marketers are adopting to adapt to the evolving landscape, including leveraging data-driven insights, embracing digital transformation, and fostering cross-departmental collaboration. By focusing on these strategies, brands can enhance their resilience and continue to drive growth despite budgetary pressures.