Performance Marketing World: Super Bowl LVIII Preview: AI Calling Plays, Brand vs. Celebrity, Avoiding Hail Marys

Performance Marketing World : Feb 1, 2024 8:00:00 AM

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Performance Marketing World: Super Bowl LVIII Preview: AI Calling Plays, Brand vs. Celebrity, Avoiding Hail Marys

Published February 1, 2024
Go to Performance Marketing World's article: Super Bowl LVIII Preview: AI Calling Plays, Brand vs. Celebrity, Avoiding Hail Marys. 

In Performance Marketing World's article, Super Bowl LVIII Preview: AI Calling Plays, Brand vs. Celebrity, Avoiding Hail Marys, the piece discusses the anticipated trends in Super Bowl LVIII ads, including the role of AI in ad creation, the debate between brand-driven versus celebrity-driven ads, and strategies to avoid high-risk creative choices. It emphasizes how brands are leveraging AI to optimize ad performance and focusing on consistent branding over star power, highlighting a shift toward data-informed creativity.
The article also details the evolving strategies that prioritize brand alignment and resonate with audiences, helping advertisers make informed decisions for high-stakes placements. By focusing on balanced, data-backed creative choices, brands can aim for impactful and memorable Super Bowl campaigns.
Performance Marketing World: How AI is Changing Heinz's Marketing

Performance Marketing World: How AI is Changing Heinz's Marketing

Performance Marketing World : Oct 30, 2023 8:45:00 AM

Published October 30, 2023Go to Performance Marketing World's article: How AI is Changing Heinz's Marketing.

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Performance Marketing World: “CMOs need clear line of sight on global media data to make informed decisions on cuts” – 10 marketing leaders talk possible ad spend contraction

Performance Marketing World: “CMOs need clear line of sight on global media data to make informed decisions on cuts” – 10 marketing leaders talk possible ad spend contraction

Performance Marketing World : Aug 2, 2022 11:45:00 AM

Published August 3, 2022Go to Performance Marketing World's article: “CMOs need clear line of sight on global media data to make informed decisions...

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Performance Marketing World: “Tough conversations in the boardroom: CMOs fight to hang on to marketing budgets” – 25 marketers on the state of the industry ahead

Performance Marketing World: “Tough conversations in the boardroom: CMOs fight to hang on to marketing budgets” – 25 marketers on the state of the industry ahead

Performance Marketing World : Aug 1, 2022 11:45:00 AM

Published August 1, 2022Go to Performance Marketing World's article: “Tough conversations in the boardroom: CMOs fight to hang on to marketing...

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