5 min read
Better, Faster, Cheaper. Sure, But How?
We all agree better, faster, cheaper is an attractive proposition. But this is one of those things that’s really easy to say and very hard to do.
From our CEO (2)
3 min read
Milton’s Mistake and the Return to Stakeholder-Driven Business
Long before Standard Oil and long before there were trusts for Teddy Roosevelt to bust, companies were community affairs. For the most part, they...
5 min read
Cannes Lions 2019: Our Takeaways
Sitting on the plane on the way home from Cannes is always the best time to reflect on the event on a holistic basis. While you’re there, everything...
5 min read
The Big Short(form)
Looking back at big historical events, they often look painfully obvious when viewed through the lens of modern narrative. In 1913, as the web of...
5 min read
Flip the Script
Mandatory Credit: Photo by AWEurope/REX/Shutterstock (10157118m) Alex Collmer (Founder and CEO, VidMob) and Julien Decot (Director of Platform...
4 min read
Evolving Creativity for the Better
As is almost always the case with new companies, VidMob began with the kernel of a big insight. But the vision surrounding that insight was wrong in...
9 min read
What We Learned From Our Week in Cannes
In the midst of a never-ending wave of press releases, analyst reports, and industry coverage, it’s easy to forget that corporations are made up of...
4 min read
An Operating System for the In-House Movement
Earlier I wrote about the tension between the Old Agency model and the emerging New Agency model. New agencies have smartly recognized that their...
4 min read
Sir Martin Eyes a Comeback
Ever the overachiever, Adweek reported that Sir Martin Sorrell is eyeing a comeback. In roughly the same amount of time it takes to set up a service...
3 min read
Everlasting Life
The sad fact is that all ads die. Just like plants, animals, and radioactive elements, ads decay over time and eventually cease to function. This...
4 min read
Editing is the New Coding
One of the first movies that really left a mark on me was WarGames. It was the summer of 1983. I was 8 years old and was already what can probably...
4 min read
But Who Cares?
AN OLD DINNER All the guests arrived on time. The whole team was there—all the developers, who had labored for years to build an innovative product,...
6 min read
VidMob Heads to Cannes
BACK ROW TRAVEL AND A FRONT ROW SEAT TO THE EXCITEMENT. People are often intrigued by the process of entrepreneurship, perhaps because it’s usually a...
3 min read
The Shot Heard Round the (Media) World
The news this week that Facebook is beginning to test mid-roll advertising in video content from publishers is potentially game-changing for people...
2 min read
Finding the Magic
A while back, I wrote a blog post on why we think VidMob is going to create jobs. A lot of jobs. One of the central premises of that post was that we...
3 min read
Jobs. Why We Think VidMob Will Create So Many Jobs.
It’s hard to argue these days that the world is not going through a fundamental change in the nature of communication. Just as the world transitioned...