Alex Collmer

5 min read

Cannes Lions 2019: Our Takeaways

Sitting on the plane on the way home from Cannes is always the best time to reflect on the event on a holistic basis. While you’re there, everything is happening so fast, and you’re so tired, that you’re almost too close to see anything. A week...

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5 min read

The Big Short(form)

Looking back at big historical events, they often look painfully obvious when viewed through the lens of modern narrative. In 1913, as the web of...

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5 min read

Flip the Script

Mandatory Credit: Photo by AWEurope/REX/Shutterstock (10157118m) Alex Collmer (Founder and CEO, VidMob) and Julien Decot (Director of Platform...

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4 min read

Evolving Creativity for the Better

As is almost always the case with new companies, VidMob began with the kernel of a big insight. But the vision surrounding that insight was wrong in...

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9 min read

What We Learned From Our Week in Cannes

In the midst of a never-ending wave of press releases, analyst reports, and industry coverage, it’s easy to forget that corporations are made up of...

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4 min read

An Operating System for the In-House Movement

Earlier I wrote about the tension between the Old Agency model and the emerging New Agency model. New agencies have smartly recognized that their...

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4 min read

Sir Martin Eyes a Comeback

Ever the overachiever, Adweek reported that Sir Martin Sorrell is eyeing a comeback. In roughly the same amount of time it takes to set up a service...

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3 min read

Everlasting Life

The sad fact is that all ads die. Just like plants, animals, and radioactive elements, ads decay over time and eventually cease to function. This...

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4 min read

Editing is the New Coding

One of the first movies that really left a mark on me was WarGames. It was the summer of 1983. I was 8 years old and was already what can probably...

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4 min read

But Who Cares?

AN OLD DINNER All the guests arrived on time. The whole team was there—all the developers, who had labored for years to build an innovative product,...

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