3 min read
Inspirational Innovations During Times of Crisis
COVID-19 has taken over the world—at least that’s what it feels like. We now work from kitchen tables. We are home schooling our kids. And happy hour...
4 min read
An Alternative Guide to Crisis Response
It’s times like these that I am most glad I read more than just business books. In fact, as I was running the other night, I found myself thinking...
1 min read
Opinion: Brand Positioning during COVID-19 (And After)
The flux in social ad spend in March 2020 showcases the uncertainty of the market—brands across verticals halted their paid advertising as COVID-19...
1 min read
How Forbes Top 50 Brands Responded to COVID-19
In a world of social distancing and enforced remote working, brands have changed their marketing strategy.
3 min read
8 Ways Brands Can Do More With Less
Creative is no different to many products and services we’re having to think about very carefully these days. The “reduce, reuse, recycle” motto has...
3 min read
3 Approaches Marketers are Using to Adapt Their Brand’s Messaging During COVID-19
In one of our last posts, we posed 3 questions, which marketers should ask before adjusting their campaigns for the COVID-19 crisis: