5 min read
What Archimedes Can Teach Us About Marketing Transformation
Archimedes once famously proclaimed, “Give me a lever long enough and a fulcrum on which to place it, and I shall move the world.” It’s safe to say...
2 min read
Tear Down the Wall…Between Creative and Media
For decades, creative and media have lived in different silos, or in terms of the time, on opposite sides of a wall. Creative does their work, and...
1 min read
Verizon Media Analytics Now Available in Creative Intelligence
If social ads are the darlings of digital advertising, native ads are the unsung heroes, attracting three times more attention and ten times better...
2 min read
It’s Time to Redefine ‘Optimization’
For years, the term ‘optimization’ has had a very specific meaning in the advertising world. Everyone knows it. Optimization means making changes to...
5 min read
Better, Faster, Cheaper. Sure, But How?
We all agree better, faster, cheaper is an attractive proposition. But this is one of those things that’s really easy to say and very hard to do.
3 min read
Milton’s Mistake and the Return to Stakeholder-Driven Business
Long before Standard Oil and long before there were trusts for Teddy Roosevelt to bust, companies were community affairs. For the most part, they...