2 min read
Shoppable Ads and the Decline of the Browser
When was the last time you opened a browser to do something on your smartphone? If you’re struggling to remember, you’re not alone. It seems that for...
5 min read
Flip the Script
Mandatory Credit: Photo by AWEurope/REX/Shutterstock (10157118m) Alex Collmer (Founder and CEO, VidMob) and Julien Decot (Director of Platform...
1 min read
Creative Data for Better Ads
Creative Data. Seems like an oxymoron, but here at VidMob, it’s at the core of our mission. We’re among the few who believe that a quantitative...
4 min read
Evolving Creativity for the Better
As is almost always the case with new companies, VidMob began with the kernel of a big insight. But the vision surrounding that insight was wrong in...
1 min read
VidMob Partners With YouTube!
As we learned from our recent study on the State of Social Video, Millennials and Gen Z spend more than half of their time watching video on social...
9 min read
What We Learned From Our Week in Cannes
In the midst of a never-ending wave of press releases, analyst reports, and industry coverage, it’s easy to forget that corporations are made up of...