3 min read
3 Approaches Marketers are Using to Adapt Their Brand’s Messaging During COVID-19
In one of our last posts, we posed 3 questions, which marketers should ask before adjusting their campaigns for the COVID-19 crisis:
4 min read
Brands Should Be a Force for Good During the COVID-19 Crisis
Not trying to state the obvious, but I’ll get straight to the point: these are worrying times and everyone, including you and your customers, is...
2 min read
3 Questions Marketers Should Ask Before Adjusting Their Campaigns for the COVID-19 Crisis
All marketers are faced with a question right now of if and how they should be adjusting their marketing for the COVID-19 crisis. Nervousness about...
4 min read
Uncertain Times: Values as a North Star
Perhaps the most useful thing about a system of values is that in times of great uncertainty, you have something to help guide decision-making when...
3 min read
WomenHack: Q&A with VidMob Engineer Dorcas Ujiji
I had the opportunity to sit down with my colleague, Software Engineer Dorcas Ujiji, to talk about her experience co-hosting the WomenHack conference...
3 min read
The Power of ‘And’
As a broad generalization, people tend to be right or left brain dominant. Depending upon our makeup, we’re either drawn to analytical and methodical...