2 min read
3 Reasons Why You Should Optimize Your Campaign’s Creative (And Not Just Targeting + Delivery)
So you put in the upfront work: you perfected the assets with the help of your creators, you determined your targeted audience based on your...
5 min read
What Comes After the Protests?
Every Monday morning at VidMob, the entire company gets together for our weekly all-hands. It’s an opportunity for anyone in the business to sign-up...
2 min read
What is Holistic Marketing Campaign Optimization?
As marketers, we’re intimately familiar with campaign optimization. In today’s day and age, we’re so intensely data-driven that we’re consistently...
3 min read
How Software Platforms Can Help Fix Advertising’s Original Sin
In the late 90’s, just as the internet was ascending to prominence and setting the stage for today’s data-driven marketing landscape, agencies...
2 min read
Introducing KidMob & Friends
Like many of you, at the start of the U.S. COVID-19 lockdown in mid-March we began seeing small faces join our video calls. With the kids out of...
2 min read
Enjoying the Journey
We recently learned that VidMob was recognized as one of Inc.’s Best Workplaces in 2020. Our CEO, Alex Collmer, had this to say about the honor,...