VIDMOB BLOG

Ideas for better creative decisions

Explore the latest thinking on Creative Data, AI, media and the ideas shaping more effective advertising.

3 min read

Purpose Built and Hungry to Heed the Call

To help NPO’s and NGO’s around the world amplify their messages during the COVID-19 outbreak, VidMob is working more closely than ever with...

3 min read

Inspirational Innovations During Times of Crisis

COVID-19 has taken over the world—at least that’s what it feels like. We now work from kitchen tables. We are home schooling our kids. And happy hour...

4 min read

An Alternative Guide to Crisis Response

It’s times like these that I am most glad I read more than just business books. In fact, as I was running the other night, I found myself thinking...

1 min read

Opinion: Brand Positioning during COVID-19 (And After)

The flux in social ad spend in March 2020 showcases the uncertainty of the market—brands across verticals halted their paid advertising as COVID-19...

1 min read

How Forbes Top 50 Brands Responded to COVID-19

In a world of social distancing and enforced remote working, brands have changed their marketing strategy.

3 min read

8 Ways Brands Can Do More With Less

Creative is no different to many products and services we’re having to think about very carefully these days. The “reduce, reuse, recycle” motto has...