1 min read
Announcing Our Creative API Integration & Partnership with TikTok
Brands and marketers looking to reach audiences on TikTok now have a new, easier option for producing creative assets. Our new partnership with...
2 min read
3 Reasons Why You Should Optimize Your Campaign’s Creative (And Not Just Targeting + Delivery)
So you put in the upfront work: you perfected the assets with the help of your creators, you determined your targeted audience based on your...
5 min read
What Comes After the Protests?
Every Monday morning at VidMob, the entire company gets together for our weekly all-hands. It’s an opportunity for anyone in the business to sign-up...
2 min read
What is Holistic Marketing Campaign Optimization?
As marketers, we’re intimately familiar with campaign optimization. In today’s day and age, we’re so intensely data-driven that we’re consistently...
3 min read
How Software Platforms Can Help Fix Advertising’s Original Sin
In the late 90’s, just as the internet was ascending to prominence and setting the stage for today’s data-driven marketing landscape, agencies...
2 min read
Introducing KidMob & Friends
Like many of you, at the start of the U.S. COVID-19 lockdown in mid-March we began seeing small faces join our video calls. With the kids out of...