2 min read
What is Holistic Marketing Campaign Optimization?
As marketers, we’re intimately familiar with campaign optimization. In today’s day and age, we’re so intensely data-driven that we’re consistently...
3 min read
How Software Platforms Can Help Fix Advertising’s Original Sin
In the late 90’s, just as the internet was ascending to prominence and setting the stage for today’s data-driven marketing landscape, agencies...
4 min read
An Alternative Guide to Crisis Response
It’s times like these that I am most glad I read more than just business books. In fact, as I was running the other night, I found myself thinking...
4 min read
Uncertain Times: Values as a North Star
Perhaps the most useful thing about a system of values is that in times of great uncertainty, you have something to help guide decision-making when...
3 min read
The Power of ‘And’
As a broad generalization, people tend to be right or left brain dominant. Depending upon our makeup, we’re either drawn to analytical and methodical...
5 min read
What Archimedes Can Teach Us About Marketing Transformation
Archimedes once famously proclaimed, “Give me a lever long enough and a fulcrum on which to place it, and I shall move the world.” It’s safe to say...