Forrester: Vidmob Named a Strong Performer in Forrester’s 2024 Creative AdTech Wave Report

Download the report:  The Forrester Wave™: Creative Advertising Technologies, Q4 2024. The Nine Providers That Matter Most And How They Stack Up

October 14, 2024
We’re thrilled to share that Forrester’s recent evaluation has recognized Vidmob as a Strong Performer in its The Forrester Wave™: Creative Advertising Technologies, Q4 2024. We received the highest possible scores in the following criteria: Innovation, reporting & insights, and testing & optimization.

The Forrester Wave™ report evaluated the nine top providers in creative advertising technology across 35 criteria, giving an in-depth view of each vendor’s strengths and strategies. We believe Vidmob’s recognition as a Strong Performer reflects our distinct approach to creative data.

Vidmob received the highest score possible in the following criteria:
(Note that we added descriptions to give more context to the criteria that were not part of the original report.)

• Reporting & Insights: incisive reporting, enabling brands to measure the impact of creative decisions and adjust strategies in real time. Vidmob received the overall top score in this criterion.
• Testing & Optimization: enables cross-functional teams to come together to understand creative quality pre-flight and ensure it’s built to perform.
• Predictive Analytics: by connecting creative guidelines with performance data, our platform provides insight into which guidelines are contributing positively (or negatively) to overall performance.
• Quality Assurance: recognizes and supports the need to bring quality assurance into every step of the content lifecycle: from content production to launching campaigns.
• Vision: strategy is focused on unlocking a brand’s creative data as a powerful lever to drive brand growth.
• Innovation: product roadmap is focused on enabling access to and action with creative.

What This Means for Vidmob

Part of our 2024 strategy was to prioritize enterprise marketers and agency partnerships, focusing on data and measurement.

We believe being named a Strong Performer in The Forrester Wave™ is a significant milestone for Vidmob. As we move forward, we will continue to provide:

• Measurable Long-Term Value: Vidmob offers more than generic best practices. We help brands set benchmarks, establish custom strategies across platforms, and provide ongoing insights to continually improve creative performance.
• Transparent, Value-Based Pricing: With flexible pricing, a strong product vision, and a global market presence, we deliver better service and more options for partners.
• Data & Analytics Leadership: Vidmob sets a new industry benchmark for reporting and insights. Our platform complements DCO solutions by generating insights from creative data and promoting quality assurance at scale.

The report also emphasizes a shift in the industry: brands are investing more in tools that support the full creative journey. We believe Vidmob stands out for unifying insights across channels, making creative a key driver of brand growth and performance marketing.

Our focus on creative data at every stage of the content lifecycle makes us an ideal partner for brands looking to grow through creative performance. While others may provide tools for basic compliance or automatic versioning, our commitment to ongoing insights and data-driven creative optimization truly sets us apart. This emphasis on continuous improvement ensures that brands not only meet immediate needs but also unlock long-term value from their creative strategies.

We believe our inclusion in The Forrester Wave™ recognizes our commitment to transforming creative’s role in marketing. As advertisers navigate the complexities of digital marketing, Vidmob’s creative data platform offers a proven path to optimize ad performance and maximize ROI.