VideoWeek: The WIR: Broadcaster earnings hint at slowing TV ad revenues, WFA warns of ‘worst-ever’ talent crisis, and Seedtag raises over €250 million

Published July 29, 2022
Go to VideoWeek's article: The WIR: Broadcaster earnings hint at slowing TV ad revenues, WFA warns of ‘worst-ever’ talent crisis, and Seedtag raises over €250 million. 

In VideoWeek's article, The WIR: Broadcaster earnings hint at slowing TV ad revenues, WFA warns of ‘worst-ever’ talent crisis, and Seedtag raises over €250 million, the piece discusses broadcaster financials, indicating a slowdown in TV ad revenues. ITV, NBCUniversal, and TF1 all report mixed earnings, with some declines in ad revenue, signaling industry shifts.

The article also covers a WFA and MediaSense study that reveals a critical talent shortage in advertising, citing high demand for data, eCommerce, and measurement skills. Additionally, contextual ad firm Seedtag’s €250 million raise aims to expand AI capabilities and U.S. operations.