Performance Marketing World: "We have costs to bear": Eight performance marketers on GDPR's anniversary

Performance Marketing World : May 25, 2022 12:30:00 PM

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Performance Marketing World:

Published May 25, 2022
Go to Performance Marketing World's article: "We have costs to bear": Eight performance marketers on GDPR's anniversary. 

In Performance Marketing World's article, "We have costs to bear": Eight performance marketers on GDPR's anniversary, the piece gathers insights from eight performance marketers reflecting on the impact of the General Data Protection Regulation (GDPR) since its implementation. The marketers discuss challenges such as increased operational costs, the necessity for transparent data practices, and the shift towards first-party data strategies to maintain compliance and consumer trust.

The article also details how GDPR has influenced marketing strategies, emphasizing the importance of data privacy and the ongoing adaptation required to navigate the evolving regulatory landscape.
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