MrWeb: Vidmob and Realeyes Announce Integration

Published June 7, 2024
Go to MrWeb's article: Vidmob and Realeyes Announce Integration. 

In MrWeb's article, Vidmob’s partnership with Realeyes is highlighted as a step toward improving ad impact through attention metrics. Realeyes’ attention data, integrated into Vidmob’s platform, helps brands predict and enhance ad performance based on viewer engagement, offering AI-driven recommendations to capture attention effectively.

This collaboration aims to align creative with audience response, maximizing ad effectiveness and refining media investments.