MediaShotz: Comment: Google further delays killing off third-party cookies

Published July 29, 2022
Go to MediaShotz's article: Comment: Google further delays killing off third-party cookies. 

In MediaShotz's article, Comment: Google further delays killing off third-party cookies, Google has announced yet another postponement for the phase-out of third-party cookies in Chrome, now targeted for 2025. This marks the third delay since the initial announcement in 2020, allowing developers, advertisers, and regulators more time to adapt to the Privacy Sandbox, which is designed as a privacy-centered alternative.

The article also examines the industry’s reaction to this delay, highlighting how it extends the tracking period and raises ongoing privacy concerns. Advertisers are encouraged to explore alternative tracking solutions and adapt to evolving privacy requirements, preparing for a cookieless future.