MediaShotz: Comment: Extensive Industry Reaction to Q2 IPA Bellwether Report

Published April 14, 2022
Go to MediaShotz's article: Comment: Extensive Industry Reaction to Q2 IPA Bellwether Report. 

In MediaShotz's article, Comment: Extensive Industry Reaction to Q2 IPA Bellwether Report, the Q2 2022 IPA Bellwether Report shows UK marketing budgets continued to grow despite a challenging global economic outlook. However, the Institute of Practitioners in Advertising (IPA) has revised its forecast for 2022 ad spend, reducing it by 1.6%, and lowered the 2023 forecast from 1.8% to 0.8%.

The article gathers insights from industry experts: Harry Williams, Senior Marketing Manager at A Million Ads, noted growth in Q2 and emphasized 3D immersive audio's potential to build audience connections. Paul Coggins, CEO and Co-Founder of Adludio, highlighted the sustained demand for digital transformation and the role of innovative technologies to drive engagement. Michal Marcinik, Founder and CEO of AdTonos, recognized challenges for the audio industry but expressed optimism for its future.