MediaShotz: Comment: Cannes Lions adtech takeaways

Published June 27, 2022
Go to MediaShotz's article: Comment: Cannes Lions adtech takeaways. 

In MediaShotz's article, Comment: Cannes Lions adtech takeaways, the piece discusses key insights from the Cannes Lions Festival, focusing on the impact of data privacy, the deprecation of cookies, and the importance of strong consumer relationships for personalized marketing. Industry leaders emphasize the need for brands and publishers to adapt to these changes to maintain revenue stability.

The article also details the significance of operational adjustments for successful measurement in the evolving digital landscape, highlighting the role of curated marketplaces in connecting buyers and sellers directly.