Econsultancy: TV, Short-Termism and Ad Budgets in 2023

Econsultancy : Dec 12, 2022 6:45:00 AM

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Econsultancy: TV, Short-Termism and Ad Budgets in 2023

Published December 12, 2022
Go to Econsultancy's article: TV, Short-Termism and Ad Budgets in 2023. 

In Econsultancy's article, TV, Short-Termism and Ad Budgets in 2023, the piece explores the challenges and trends in ad spending for 2023, with a focus on the tension between short-term and long-term advertising strategies. It emphasizes the role of television in delivering sustained brand impact versus the pressures on marketers to produce immediate results, highlighting how budget allocations are influenced by economic conditions and ROI expectations.
The article also discusses best practices for balancing short- and long-term investments, helping marketers make strategic decisions for brand growth and resilience. By focusing on budgeting strategies, the piece offers insights into optimizing ad spend amid evolving market demands.
Econsultancy: Social Media Advertising 2023: Trends and Predictions

Econsultancy: Social Media Advertising 2023: Trends and Predictions

Econsultancy : Dec 19, 2022 7:15:00 AM

Published December 19, 2022Go to Econsultancy's article: Social Media Advertising 2023: Trends and Predictions.

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Adweek: 2023 Is the Year Marketers Will Understand, Measure and Buy Into the Creator Economy

Adweek: 2023 Is the Year Marketers Will Understand, Measure and Buy Into the Creator Economy

Adweek : Jan 5, 2023 12:45:00 PM

Published January 5, 2023Go to Adweek's article: 2023 Is the Year Marketers Will Understand, Measure and Buy Into the Creator Economy.

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Performance Marketing World: “Tough conversations in the boardroom: CMOs fight to hang on to marketing budgets” – 25 marketers on the state of the industry ahead

Performance Marketing World: “Tough conversations in the boardroom: CMOs fight to hang on to marketing budgets” – 25 marketers on the state of the industry ahead

Performance Marketing World : Aug 1, 2022 1:15:00 PM

Published August 1, 2022Go to Performance Marketing World's article: “Tough conversations in the boardroom: CMOs fight to hang on to marketing...

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