Digital Information World: What's Trending in the World of Snapchat Ads

Digital Information World: What's Trending in the World of Snapchat Ads

Published May 24, 2022
Go to Digital Information World's article: What's Trending in the World of Snapchat Ads

In Digital Information World's article, What's Trending in the World of Snapchat Ads, the piece discusses VidMob's analysis of 14,000 Snapchat ad campaigns, revealing strategies for effective marketing. Key insights include the success of high-contrast imagery, minimal text usage, and celebrity involvement, each contributing to higher engagement and swipe-up rates.

The article also details how brands can leverage these findings, suggesting that visually appealing and concise ads resonate more with Snapchat users.

Digital Information World: What Are the Secrets to Successful LinkedIn Marketing?

Digital Information World: What Are the Secrets to Successful LinkedIn Marketing?

Published April 30, 2023Go to Digital Information World's article: What Are the Secrets to Successful LinkedIn Marketing?.

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Performance Marketing World: Sustainability, Cookies, and Recession: A Time of Challenge and Change Reflected at DMEXCO

Performance Marketing World: Sustainability, Cookies, and Recession: A Time of Challenge and Change Reflected at DMEXCO

Published September 20, 2022Go to Performance Marketing World's article: Sustainability, Cookies, and Recession: A Time of Challenge and Change...

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Performance Marketing World: “CMOs need clear line of sight on global media data to make informed decisions on cuts” – 10 marketing leaders talk possible ad spend contraction

Performance Marketing World: “CMOs need clear line of sight on global media data to make informed decisions on cuts” – 10 marketing leaders talk possible ad spend contraction

Published August 3, 2022Go to Performance Marketing World's article: “CMOs need clear line of sight on global media data to make informed decisions...

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