Benzinga: High Contrast, Low Text Ads Perform Well on Snap Ads for Key Industries

Benzinga : May 5, 2022 8:45:00 AM

Creative Insights Snap Creative Data
Benzinga: High Contrast, Low Text Ads Perform Well on Snap Ads for Key Industries

Published May 5, 2022
Go to Benzinga's article: High Contrast, Low Text Ads Perform Well on Snap Ads for Key Industries. 

In Benzinga's article, High Contrast, Low Text Ads Perform Well on Snap Ads for Key Industries, the piece discusses findings from VidMob’s study with Snap Inc., which analyzed over 14,000 ad campaigns. The research showed that high-contrast imagery and minimal text are particularly effective on Snapchat, with consumer packaged goods (CPG) ads experiencing a 175% increase in view rates and 23% more swipe-ups when text was limited.

The article also highlights how these creative strategies can help advertisers on Snapchat maximize engagement and performance across various industries.
GlobeNewswire: High Contrast, Low Text Ads Perform Well on Snap Ads for Key Industries

GlobeNewswire: High Contrast, Low Text Ads Perform Well on Snap Ads for Key Industries

GlobeNewsWire : May 5, 2022 5:30:00 AM

Published May 5, 2022Go to GlobeNewswire's article: High Contrast, Low Text Ads Perform Well on Snap Ads for Key Industries.

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Benzinga: VidMob Realigns Executive Team with Focus on Client-Centricity

Benzinga: VidMob Realigns Executive Team with Focus on Client-Centricity

Benzinga : Dec 15, 2023 5:45:00 AM

Published February 15, 2023Go to Benzinga's article: VidMob Realigns Executive Team with Focus on Client-Centricity.

Creative Insights Life at VidMob Creative Data
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Benzinga: VidMob Raises $110 Million in Series D Investment Round

Benzinga: VidMob Raises $110 Million in Series D Investment Round

Benzinga : Aug 18, 2022 7:45:00 AM

Published August 18, 2022Go to Benzinga's article: VidMob Raises $110 Million in Series D Investment Round.

Creative Data Investor Series D
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