GlobeNewswire: High Contrast, Low Text Ads Perform Well on Snap Ads for Key Industries

GlobeNewsWire : May 5, 2022 5:30:00 AM

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GlobeNewswire: High Contrast, Low Text Ads Perform Well on Snap Ads for Key Industries

Published May 5, 2022
Go to GlobeNewswire's article: High Contrast, Low Text Ads Perform Well on Snap Ads for Key Industries. 

In GlobeNewswire's article, High Contrast, Low Text Ads Perform Well on Snap Ads for Key Industries, the piece discusses findings from studies by Snap Inc. and VidMob analyzing creative elements in Snapchat ads across financial services, consumer packaged goods (CPG), and entertainment sectors. The research indicates that high-contrast imagery and minimal text usage significantly enhance ad performance. For instance, financial services ads with less than 5% text saw a 175% increase in view rates, while high-contrast entertainment ads experienced a 40% higher swipe-up rate.

The article also details how these creative strategies can help advertisers optimize engagement and effectiveness in their Snapchat campaigns.
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Published December 13, 2022Go to GlobeNewswire's article: Amazon Advertisers Can Use VidMob’s Metrics-Driven Insights to Help Drive Holiday Sales.

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