AWS Machine Learning Blog: How Vidmob is using generative AI to transform its creative data landscape
Published September 6, 2024Go to AWS' article: How VidMob Is Using Generative AI to Transform Its Creative Data Landscape
Generative AI is revolutionizing advertising with unmatched scale and precision, but its success hinges on high-quality, tailored creative data. In this article, Vidmob CEO Alex Collmer explores how integrating unique audience insights into AI-driven creative production can overcome challenges like content homogeneity. Discover how leveraging custom creative data enhances ad performance, fosters differentiation, and optimizes the entire creative supply chain. This evolution positions generative AI as a game-changer for modern marketing.
Go to AI Business' article, "Using AI to Unlock Creative Optimization"
Published September 6, 2024Go to AWS' article: How VidMob Is Using Generative AI to Transform Its Creative Data Landscape
In MediaPost's article, Casual B2B: Brands Are Advised To Humanize AI Mentions, Corporate Style, the piece explores the importance of humanizing AI...
Published May 23, 2023Go to VentureBeat's article: The Thing Missing from Generative AI is the ‘Why’.