AI Business: Using AI to Unlock Creative Optimization
Generative AI is revolutionizing advertising with unmatched scale and precision, but its success hinges on high-quality, tailored creative data. In...
Venture Beat : May 23, 2023 12:00:00 PM
Published May 23, 2023
Go to VentureBeat's article: The Thing Missing from Generative AI is the ‘Why’.
In VentureBeat's article, The Thing Missing from Generative AI is the ‘Why’, the piece examines a key challenge in generative AI: the lack of contextual understanding or purpose behind the generated content. It emphasizes that while generative AI can create impressive outputs, it often misses the underlying intent or strategic “why,” highlighting how this gap impacts the relevance and effectiveness of AI-generated work.
The article also details potential solutions to bridge this gap, such as incorporating purpose-driven AI frameworks and human oversight, helping AI-generated content align more closely with business goals. By addressing the “why,” organizations can achieve greater value and impact from generative AI applications.
Generative AI is revolutionizing advertising with unmatched scale and precision, but its success hinges on high-quality, tailored creative data. In...
Published September 6, 2024Go to AWS' article: How VidMob Is Using Generative AI to Transform Its Creative Data Landscape
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