Advertising Week: How Brands Can Unlock the Power of Story & Reel Ads on Meta

 In the article "How Brands Can Unlock the Power of Story & Reel Ads on Meta," Melissa Brest, Creative Strategy Consultant at VidMob, examines the challenges brands face in maximizing the potential of Meta's 9:16 vertical formats, such as Stories and Reels. She emphasizes that overly polished or heavily branded content often fails to engage users in these user-generated content-driven spaces. Brest advocates for integrating products into relatable, emotionally charged stories that mirror native content, highlighting that ads featuring strong emotional moments like happiness or surprise can see up to a 20% lift in click-through rates. She recommends employing storytelling techniques, such as problem-solution frameworks, to establish immediate emotional connections with viewers. By aligning ad content with the authentic style of Stories and Reels, brands can enhance engagement and performance on Meta's platforms.

Go to Advertising Weeks' article: How Brands Can Unlock the Power of Story & Reel Ads on Meta