Performance Marketing World: Innovate or fall behind’: Industry reflects on the digital banner ad turning 30

In "Innovate or Fall Behind: Industry Reflects on the Digital Banner Ad Turning 30," Performance Marketing World examines the three-decade journey of digital banner ads, from the first AT&T banner on HotWired in 1994 to today's dynamic programmatic displays. The article highlights the shift from direct partnerships to complex programmatic bidding, emphasizing the need for continuous innovation to maintain audience engagement. Industry leaders, including Vidmob's Senior Manager of Creative Strategy Loren Berrier, share insights on adapting to changes, such as the decline of third-party cookies and the rise of retail media networks, underscoring the importance of evolving strategies to stay competitive in the digital advertising landscape.

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