2 min read
Behind the Artwork: Q&A with Daniel Bonilla
Earlier this month my colleague, Kayla Elorza, Motion Graphics Artist, captured pictures of several of the recent murals painted on the streets of...
Performance Innovators (4)
2 min read
3 Reasons Why You Should Optimize Your Campaign’s Creative (And Not Just Targeting + Delivery)
So you put in the upfront work: you perfected the assets with the help of your creators, you determined your targeted audience based on your...
2 min read
What is Holistic Marketing Campaign Optimization?
As marketers, we’re intimately familiar with campaign optimization. In today’s day and age, we’re so intensely data-driven that we’re consistently...
3 min read
How Software Platforms Can Help Fix Advertising’s Original Sin
In the late 90’s, just as the internet was ascending to prominence and setting the stage for today’s data-driven marketing landscape, agencies...
2 min read
Enjoying the Journey
We recently learned that VidMob was recognized as one of Inc.’s Best Workplaces in 2020. Our CEO, Alex Collmer, had this to say about the honor,...
3 min read
Together through Tech: How Brands Can Celebrate Spring Holidays during COVID-19
Despite our brains trying very hard to convince us of the contrary (such is the side-effect of our Groundhog Day-like lockdown) time continues to...