VIDMOB BLOG

Ideas for better creative decisions

Explore the latest thinking on Creative Data, AI, media and the ideas shaping more effective advertising.

Performance Innovators (3)

2 min read

Level Up Your Creative Performance on Google App Campaigns

At a glance, the state of mobile apps grew exponentially around the world in 2020. According to App Annie’s State of Mobile 2021 Report, users spent...

2 min read

2021 VidMob Pop In: Meet Mike Summers

Mike Summers is a DJ, podcaster, techpreneur, Mississippi native, Morehouse man and, at the time we popped in with him, the Global Head of Digital...

4 min read

Stop Throwing It Over the Wall: Using Design Thinking as an Engine for Growth

Even though there’s plenty of evidence behind the positive influence of design thinking on business growth, I’ve frequently encountered brands where...

1 min read

4 Creative Considerations for Non-Profit Organizations

At the core of VidMob is the desire to uplift non-profit organizations by arming them with access to VidMob Creative Studio platform and our expert...

3 min read

Are You Primed for the Holidays?

Through 2019, Black Friday and Cyber Monday have been touted as make-it-or-break-it days for brands in the retail space. If companies didn’t...

4 min read

Creating without Boundaries: Q&A with Kamila Zmrzla

I took pause when I first saw a picture of Kamila Zmrzla’s art in SoHo — the soft colors, bold shapes, and messages addressing police brutality stood...