3 min read
Can’t Outspend the Competition? It’s Time to Get Creative.
Every year, once Halloween is over, brands face the ghoulish task of making a successful marketing splash to ensure Christmas sales enhance their...
Creative Insights (7)
3 min read
4 Elements of Data Strategy from AWS re:Invent 2022
In its tenth year, the Amazon Web Services re:Invent event theme was centered on the idea that data will be the core of applications, processes, and...
2 min read
Catching Up with MGM Resorts
We caught up with Derek Schoen, VP Paid Media Investment & Social Strategy at MGM Resorts International during Digital Travel Summit.
3 min read
How to Make Your Media Spend Work Harder in a Down Market
There is solid research that tells advertisers to spend during a recession. Whether advertisers can take that advice or not, one thing is for...
1 min read
Three Major Brands Transforming Their Business with Data-Driven Creative
Marketers harnessing the power of data-driven creative remain a step ahead of their competition. Why? Because every creative decision they make is...
1 min read
Win Over the C-Suite with Irresistible Numbers
In times like these, numbers remain a key question for every decision we make. How much does something cost? What was the return on X? How much...