VIDMOB BLOG

Ideas for better creative decisions

Explore the latest thinking on Creative Data, AI, media and the ideas shaping more effective advertising.

Creative Insights (9)

3 min read

How SMBs Use Creative Data

In some ways, the pandemic created a more level playing field for small and medium-sized businesses (SMBs). Often faced with the need to pivot amid...

1 min read

The Power of Color

In our latest report, The Role of Color in Creative Campaigns, we unveil the power color holds when it comes to advertising and how Creative...

1 min read

Top Snap Findings for CPG Marketers

Just because advertising on Snap is quick, doesn’t mean it doesn’t need to be creatively savvy. Like any other vertical, CPG comes with its own set...

3 min read

Three Takeaways from the B2B Forrester Summit

This past week, around 3000 sales, marketing and product professionals gathered in Austin, TX (along with numerous virtual attendees) for the...

1 min read

Top Snap Findings for Entertainment Marketers

As consumer attention shrinks, it’s imperative now more than ever marketers are providing quality bite-size content. Over the past two and a half...

3 min read

A South by Southwest Recap

The future will be here sooner than we expect. This year at SXSW, we experienced so much more than a reunion (which was also great). We had the rich...