VIDMOB BLOG

Ideas for better creative decisions

Explore the latest thinking on Creative Data, AI, media and the ideas shaping more effective advertising.

5 min read

Flip the Script

Mandatory Credit: Photo by AWEurope/REX/Shutterstock (10157118m) Alex Collmer (Founder and CEO, VidMob) and Julien Decot (Director of Platform...

1 min read

Creative Data for Better Ads

Creative Data. Seems like an oxymoron, but here at VidMob, it’s at the core of our mission. We’re among the few who believe that a quantitative...

4 min read

Evolving Creativity for the Better

As is almost always the case with new companies, VidMob began with the kernel of a big insight. But the vision surrounding that insight was wrong in...

1 min read

VidMob Partners With YouTube!

As we learned from our recent study on the State of Social Video, Millennials and Gen Z spend more than half of their time watching video on social...

9 min read

What We Learned From Our Week in Cannes

In the midst of a never-ending wave of press releases, analyst reports, and industry coverage, it’s easy to forget that corporations are made up of...

It’s Official! VidMob Joined the Pinterest Marketing Partner Program

We’re so excited to be chosen to join Pinterest’s new PMP Creative specialty. Pinterest launched this program to help brands maximize opportunities...