VIDMOB BLOG

Ideas for better creative decisions

Explore the latest thinking on Creative Data, AI, media and the ideas shaping more effective advertising.

2 min read

Intelligent Creative for Snap Retail & eCommerce Marketers

There are a handful of questions we hear time and time again from our marketing clients — how do I know if my ads are working? How can I keep up with...

2 min read

A New Way to Analyze Color’s Impact on Ad Performance

Why Color Matters in Advertising As anybody who has ever participated in any sort of logo or branding exercises knows, color selection is a huge...

6 min read

Agência in-house: como estruturar ou melhorar a sua

Agência in-house é uma agência de publicidade/performance que, na maioria dos casos, faz parte de um time de marketing, fica alocada dentro da...

3 min read

Celebrating Diversity Through Music: A Night with Sofar Sounds

From growing a creator workforce that’s representative of our global community to servicing hundreds of non-profits that fight for racial equality,...

2 min read

Build Your Brand: Non-Profit Edition

The Good Assembly is a capacity-building series custom-designed to support our partner Non-Profit Organizations (NPOs). In our second live webinar,...

10 min read

Announcing VidMob’s Series C

As a lifelong entrepreneur, I am keenly aware that the process of building a company is part vision, part doggedly pulling on a loose thread, and...