2 min read
A New Way to Analyze Color’s Impact on Ad Performance
Why Color Matters in Advertising As anybody who has ever participated in any sort of logo or branding exercises knows, color selection is a huge...
6 min read
Agência in-house: como estruturar ou melhorar a sua
Agência in-house é uma agência de publicidade/performance que, na maioria dos casos, faz parte de um time de marketing, fica alocada dentro da...
3 min read
Celebrating Diversity Through Music: A Night with Sofar Sounds
From growing a creator workforce that’s representative of our global community to servicing hundreds of non-profits that fight for racial equality,...
2 min read
Build Your Brand: Non-Profit Edition
The Good Assembly is a capacity-building series custom-designed to support our partner Non-Profit Organizations (NPOs). In our second live webinar,...
10 min read
Announcing VidMob’s Series C
As a lifelong entrepreneur, I am keenly aware that the process of building a company is part vision, part doggedly pulling on a loose thread, and...
2 min read
Level Up Your Creative Performance on Google App Campaigns
At a glance, the state of mobile apps grew exponentially around the world in 2020. According to App Annie’s State of Mobile 2021 Report, users spent...