4 min read
‘Data in Motion’ Applies to Marketers Too
A few weeks ago, I found myself reading Confluent’s S-1 as they prepared for their IPO. It’s a fascinating read in general, but I was struck by a...
2 min read
3 Steps to Scaling Creative Scoring: Why Your Brand Needs a Different Solution
As the digital landscape blurs traditional economic borders, brands now have even more exciting opportunities to expand their footprint into just...
5 min read
Processo criativo: conceito, prática e resultados
Se você pretende melhorar a criação publicitária dos seus projetos, não pode ignorar o desenvolvimento de um processo criativo. Ele impulsiona novas...
3 min read
Avoid Going Dark on Advertising Channels
It’s hard to know what the world is going to look like in October, let alone in 2021 or 2025. Looking at the halfway point of 2020 can be...
3 min read
Defining a “Renaissance”: The Rise of the Intelligent Creative Movement
This year, VidMob took part in the 2021 Cannes International Festival of Creativity, which was hosted virtually. To introduce viewers to VidMob, we...
3 min read
Maintaining Creative Scoring Across Localized Products and Regionalized Markets
As the digital world expands and the physical world seemingly shrinks, creative scoring is more important than ever for scaling digital growth and...