VIDMOB BLOG

Ideas for better creative decisions

Explore the latest thinking on Creative Data, AI, media and the ideas shaping more effective advertising.

1 min read

My Time at VidMob

A good friend and colleague of mine, Rob, once said running a successful business is the combination of people, strategy and operations. Not news to...

2 min read

A Secret to VidMob’s Success

As VidMob’s growth has continued its acceleration over the past few years, people often ask me what our secret is. It’s easy to respond that our...

1 min read

Three Months In and Leading a Diversity Workshop

It was my first week at VidMob. Between the highly educational and exciting onboarding sessions, I heard about an internal group called ACTION...

1 min read

Reflecting on Black History Month

Black History Month happens every year, but this year feels particularly different. It’s been a trying time for various different reasons and has put...

4 min read

5 Creative Tech Innovations (and How to Ride the Wave)

We’ve come a long way, baby! We at VidMob are problem solvers. So much so that one of the 5 core tenets of our product org is “Start with real...

5 min read

How Creative Scoring Gives Your Advertising a Competitive Edge

I took this job because I was sick and tired of seeing too many marketers ice skate on the highway. Or rather, trying to ice skate on the highway.