How Marketers Can Use Creative to Lift ROI
The mind-boggling rate of progress in AI – 10X the rate of Moore’s Law – is difficult to wrap my head around as a human and parent, let alone as a...
2 min read
Jill Gray : Jul 20, 2023 8:47:39 AM
5 Considerations when identifying the right AI-driven Creative Effectiveness tools:
It’s easy to feel overwhelmed by the noise of Generative AI, but at the end of the day, a marketer just needs to remember that getting creative made faster and cheaper only gets you part way. As US retail magnate John Wanamaker famously once said, “Half my advertising spend is wasted; the trouble is, I don’t know which half.” Thanks to AI, real implementable solutions to creative effectiveness are finally here, as long as you know what to look for.
The mind-boggling rate of progress in AI – 10X the rate of Moore’s Law – is difficult to wrap my head around as a human and parent, let alone as a...
As we ramp up for Advertising Week Europe, we sat down with our two fireside chat speakers, esteemed client, Matt Cosad, Head of Data & Analytics at...
The buzz and promise of Artificial Intelligence (AI) has never been stronger. We’re hearing about technology from OpenAI’s ChatGPT that performs...