The Drum: How HIV Ireland Used Social Media to Support People Living with the Virus

Published June 21, 2023
Go to The Drum's article: How HIV Ireland Used Social Media to Support People Living with the Virus. 

In The Drum's article, How HIV Ireland Used Social Media to Support People Living with the Virus, the piece explores how HIV Ireland leveraged social media platforms to raise awareness, reduce stigma, and provide support for individuals living with HIV. It emphasizes the organization’s strategy of creating informative, empathetic content and engaging directly with their community, highlighting the power of social media in building supportive networks.
The article also details specific social campaigns that addressed misconceptions and provided resources, helping HIV Ireland foster a positive and informative digital space. By focusing on social media outreach, HIV Ireland has been able to connect with and empower its community effectively.