MrWeb: Creative Analytics Platform VidMob Raises $110m

Published August 19, 2022
Go to MrWeb's article: Creative Analytics Platform VidMob Raises $110m. 

In MrWeb's article, Creative Analytics Platform VidMob Raises $110m, the piece explores VidMob's successful $110 million Series D funding round, led by Shamrock Capital. It emphasizes that this investment will fund continued investment in sales and marketing, accelerated platform development, and expansion of the firm's global footprint.

The article also details how VidMob's 'Intelligent Creative' platform unifies data and analytics with creative production, helping brands produce, track, measure, score, and optimize the performance of their creative ad assets across all major digital advertising platforms. By focusing on integrating analytics with creative processes, brands can enhance their marketing effectiveness and achieve better results.