IAB Europe: 2024 Trends from IAB Europe’s Brand Advertising Committee

Published January 10, 2024
Go to IAB Europe's article: 2024 Trends from IAB Europe’s Brand Advertising Committee. 

In IAB Europe's article, 2024 Trends from IAB Europe’s Brand Advertising Committee, the piece highlights key trends shaping brand advertising in 2024, including sustainability, privacy, and the integration of AI in marketing. It emphasizes the shift toward more responsible and data-driven advertising, highlighting strategies that align with evolving regulatory frameworks and audience expectations.
The article also details recommendations for brands on embracing these trends effectively, helping advertisers stay competitive and compliant in the European market. By focusing on these priorities, brands can adapt their strategies for greater relevance and impact in the digital advertising landscape.