ExchangeWire: IAB Europe Releases Guide to Attention in Digital Marketing

Exchange Wire : May 18, 2023 8:15:00 AM

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ExchangeWire: IAB Europe Releases Guide to Attention in Digital Marketing

Published May 18, 2023
Go to ExchangeWire's article: IAB Europe Releases Guide to Attention in Digital Marketing. 

In ExchangeWire's article, IAB Europe Releases Guide to Attention in Digital Marketing, the piece discusses IAB Europe’s new guide on measuring and optimizing attention in digital marketing. It emphasizes the importance of attention metrics as an indicator of ad effectiveness, highlighting strategies for capturing and sustaining viewer attention in a crowded digital space.

The article also details practical tips and methodologies from the guide, helping marketers enhance campaign performance through focused attention metrics. By adopting these practices, brands can improve engagement and maximize the impact of their digital ads.
IAB Europe: 2024 Trends from IAB Europe’s Brand Advertising Committee

IAB Europe: 2024 Trends from IAB Europe’s Brand Advertising Committee

IAB Europe : Jan 10, 2024 8:15:00 AM

Published January 10, 2024Go to IAB Europe's article: 2024 Trends from IAB Europe’s Brand Advertising Committee.

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Digiday: McDonald’s, Spotify, Redefine Meat, and Nissan Are Digiday Marketing and Advertising Awards Europe Winners

Digiday: McDonald’s, Spotify, Redefine Meat, and Nissan Are Digiday Marketing and Advertising Awards Europe Winners

Digiday : Dec 16, 2022 10:45:00 AM

Published December 16, 2022Go to Digiday's article: McDonald’s, Spotify, Redefine Meat, and Nissan Are Digiday Marketing and Advertising Awards...

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Digiday: Warner Bros. Discovery, Cancer Research UK, Marriott Bonvoy, and Bidstack Are Digiday Marketing and Advertising Awards Europe Finalists

Digiday: Warner Bros. Discovery, Cancer Research UK, Marriott Bonvoy, and Bidstack Are Digiday Marketing and Advertising Awards Europe Finalists

Digiday : Dec 6, 2022 6:15:00 AM

Published December 6, 2022Go to Digiday's article: Warner Bros. Discovery, Cancer Research UK, Marriott Bonvoy, and Bidstack Are Digiday Marketing...

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