Campaign Live: Gaming brands build authentic experiential marketing
Published March 13, 2024Go to Campaign Live's article: Gaming brands build authentic experiential marketing.
Campaign US : Nov 6, 2023 8:00:00 AM
Published November 6, 2023
Go to Campaign Live's article: Creative Worst Practices to Avoid on TikTok to Drive Performance.
In Campaign Live's article, Creative Worst Practices to Avoid on TikTok to Drive Performance, the piece outlines common mistakes brands should avoid on TikTok to optimize ad performance. It emphasizes the pitfalls of overly polished content, neglecting trends, and failing to engage with TikTok’s interactive features, highlighting how these missteps can reduce audience engagement and ad effectiveness.
The article also details actionable tips for creating content that resonates with TikTok users, helping brands connect with audiences through authenticity and creativity. By focusing on best practices and avoiding common mistakes, brands can enhance their TikTok strategy and improve campaign outcomes.
Published March 13, 2024Go to Campaign Live's article: Gaming brands build authentic experiential marketing.
Published October 26, 2023Go to Campaign Live's article: OpenAI’s Voice Assistant Triggers Fresh Wave of Copyright Concerns.
Published June 1, 2023Go to Advertising Week's article: Unlocking Creative Effectiveness with AI.