Business Insider: Private Equity Firms Are Investing Heavily in Advertising and Marketing Companies
Published May 22, 2023Go to Business Insider's article: Private Equity Firms Are Investing Heavily in Advertising and Marketing Companies.
Business Insider : Aug 30, 2022 7:00:00 AM
Published August 30, 2022
Go to Business Insider's article: VidMob's $110 Million Series D Funding Round.
In Business Insider's article, VidMob's $110 Million Series D Funding Round, the piece explores how VidMob, a creative intelligence platform, secured $110 million in its Series D funding round. It emphasizes the company's plans to utilize the investment to enhance its platform's capabilities, expand its global presence, and further integrate data-driven insights into creative processes.
The article also details VidMob's strategy to bridge the gap between creative content and performance analytics, helping readers understand how this approach can lead to more effective advertising campaigns. By focusing on the integration of creative and analytical processes, brands can optimize their marketing efforts and achieve better results.
Published May 22, 2023Go to Business Insider's article: Private Equity Firms Are Investing Heavily in Advertising and Marketing Companies.
Published September 21, 2022Go to Business Insider's article: The 19 Most Promising Adtech Startups of 2022, According to VCs.
Published October 25, 2022Go to Business Insider's article: Meet 12 Adtech Companies Helping Marketers Supercharge Their TikTok Ads.