Adweek: 3 Takeaways on the Role of Human Input and Quality Data in AI-Driven Marketing

Adweek : Jun 16, 2024 6:00:00 AM

Creative Data Cannes Lions
Adweek: 3 Takeaways on the Role of Human Input and Quality Data in AI-Driven Marketing

Published June 16, 2024
Go to Adweek's article: 3 Takeaways on the Role of Human Input and Quality Data in AI-Driven Marketing. 

In Adweek's article, the importance of human input and quality data in AI-driven marketing is emphasized. The piece discusses how human oversight enhances AI applications, ensuring that data-driven insights align with brand values and audience needs. High-quality data is essential to deliver more relevant, effective campaigns.

The article also explores strategies for marketers to balance automation with human expertise, creating a robust AI-marketing approach that maintains authenticity and audience trust.
Performance Marketing World: Postcards from Cannes: 15 performance marketers on why data is crashing the creativity party

Performance Marketing World: Postcards from Cannes: 15 performance marketers on why data is crashing the creativity party

Performance Marketing World : Jun 27, 2022 8:15:00 AM

Published June 27, 2022Go to Performance Marketing World's article: Postcards from Cannes: 15 performance marketers on why data is crashing the...

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MediaShotz: Comment: Cannes Lions adtech takeaways

MediaShotz: Comment: Cannes Lions adtech takeaways

Media Shotz : Jun 27, 2022 8:30:00 AM

Published June 27, 2022Go to MediaShotz's article: Comment: Cannes Lions adtech takeaways.

Creative Data Cannes Lions
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Mobile Marketing Magazine: Cannes Lions 2024 – Industry Experts Reveal Top Priorities

Mobile Marketing Magazine: Cannes Lions 2024 – Industry Experts Reveal Top Priorities

Mobile Marketing Magazine : Jun 13, 2024 8:30:00 AM

Published June 13, 2024Go to Mobile Marketing Magazine's article: Cannes Lions 2024 – Industry Experts Reveal Top Priorities. https...

Creative Data Cannes Lions
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