AdExchanger: Reddit Seeks Growth by Going After the Little Guys – And Their Ad Budgets

Published October 26, 2022
Go to AdExchanger's article: Reddit Seeks Growth by Going After the Little Guys – And Their Ad Budgets. 

In AdExchanger's article, Reddit Seeks Growth by Going After the Little Guys – And Their Ad Budgets, the piece explores Reddit’s strategy to attract small- and medium-sized businesses (SMBs) by offering ad solutions that cater to smaller budgets. It emphasizes Reddit’s focus on providing accessible ad tools and targeting capabilities for SMBs, highlighting its intent to grow revenue by supporting businesses with modest advertising budgets.
The article also details Reddit’s efforts to simplify its ad platform and improve analytics, helping SMBs reach Reddit’s engaged community without requiring extensive resources. By focusing on SMB-friendly ad options, Reddit positions itself as an attractive platform for businesses of all sizes.