AdExchanger: Friday 20/05/2022

Published May 20, 2022
Go to AdExchanger's article: Friday 20/05/2022. 

In AdExchanger's article, Friday 20/05/2022, the piece covers recent legislative moves in the U.S. Senate to introduce an antitrust bill targeting large digital ad companies. The proposed law, the Competition and Transparency in Digital Advertising Act, aims to separate various components of digital ad transactions for companies like Google that operate across multiple ad tech layers.

The article also details a lawsuit from Yahoo against a former employee who joined The Trade Desk, alleging misappropriation of proprietary advertising technology information.